Overview
You already worked out your prices. This is about the ninety seconds after that, when the number leaves your mouth and the customer decides.
Hand over one number and you have asked a yes or no question. Hand over three and you have asked which one, which is a far easier question for a person to answer. This is the sheet that lets you do the second thing without it looking improvised.
What's inside
- Good / Better / Best three-tier layout, customer facing
- Scope notes under each tier so the difference is visible, not just the price
- Header fields for your company name, logo, license number and contact details
- Colour customisation to match your branding
- Sized to print clean on letter paper or display on a tablet
- Editable in Excel and free Google Sheets
- Works with any pricing system, including one you built yourself
Why it matters that they can hold it
A large share of residential jobs are not decided while you are standing there. They are decided that evening by somebody who was not present, using whatever you left behind.
If that is a figure scrawled on the back of a business card, you are represented in that conversation by a scrawl. If it is a printed sheet with three clear options, a scope under each, and your license number in the header, you are represented by a document. Your two competitors almost certainly left a scrawl. This is the cheapest competitive advantage available in the trades.
Why three and not four
Three is the ceiling. Past three, people stop choosing and start deferring, which is the exact outcome you were trying to avoid by presenting options at all.
It also has to be three real options. If the bottom tier is a version you would refuse to actually perform, customers sense it and the whole presentation reads as a trick. Every tier on this sheet should be a job you would put your name on. The full method, including the order to present them in and what to say when they push back, is in how to actually run the conversation.
Who it's for
Any trade contractor who currently quotes a single number verbally and wants to stop. Works whether your prices come from a flat rate book, a spreadsheet you built, or thirty years of doing the work.
Who it isn't for
It will not help if the underlying prices are guesses. A professional-looking sheet built on numbers you invented is a more convincing way to lose money on the same jobs. Sort the pricing first. It is also the wrong tool mid-emergency, when somebody wants the water stopped rather than a menu.
Works best with
This is the presentation layer. It needs something underneath it and something after it.
- Break-Even Labor Rate Calculator, so the three numbers are built on your real cost
- Flat Rate Price Books, which already carry all three tiers calculated on every service
- Contractor Forms Bundle, for the agreement once they have chosen
See the full system on our How It All Works page.
Why buy this one
It was built by a working tradesman who hands these to homeowners, which is mostly a story about restraint. It is one page, it has room for a scope line under each option, and it does not try to be a brochure. Contractors who print something that looks like marketing get treated like marketers.
- One page. Anything longer gets skimmed and then set down.
- Print or screen. Same layout works on paper and on a tablet.
- Yours outright. One payment, no subscription, no per-user cost.
- Direct support. Etsy message, answered by the person who built it.
An honest note on the numbers
You will see claims in this category that tiered presentation lifts close rates or average tickets by a specific percentage. Treat those carefully, including any you see from us. Contractors who use the method consistently generally report higher average tickets and the mechanism is plausible, but your business is the only sample that means anything. Track your close rate and average ticket for ninety days before and after, and let that decide it.